Media Strategist

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

VML Luxembourg is one of the leading Amazon consulting agencies in Europe. Offering 360° services for Amazon, we have a diverse range of products and services in various sectors to ensure long-term sales growth, ranging from creating multilingual content and listings to all aspects of advertising, including sales promotion, PPC and programmatic campaigns. We are part of WPP, the worlds largest digital media agency, and manage WPPs European Center of Excellence for Amazon (ACE) dedicated to maximising performance, driving sales and building brands on the Amazon platform.

We are seeking an experienced and strategic-minded Amazon Media Strategist with a proven track record in managing and optimizing Amazon Sponsored Ads and Programmatic Ads. The ideal candidate will possess a deep understanding of digital advertising, with a focus on driving performance, maximizing ROI, and achieving business objectives. This role requires a minimum of 2 years of hands-on experience in planning, executing, and analysing campaigns on Amazon and/or other platforms.
The successful candidate has great opportunities to develop an exciting career in a dynamic and fast-growing digital marketing company

Campaign Planning and Execution:

• Develop and implement comprehensive media plans for Amazon Sponsored Ads and Programmatic Ads, aligning with overall marketing objectives.
  Manage end-to-end campaign execution, including budget allocation, targeting strategies, and creative optimization.

Amazon Sponsored Ads Expertise:

• Leverage your expertise in Amazon Advertising to create and optimize campaigns across various ad formats, including Sponsored Products, Sponsored Brands, and Sponsored Display.
  Conduct category research, competitive analysis, and stay abreast of industry trends to enhance campaign performance.

Programmatic Advertising Management:

• Oversee programmatic advertising campaigns, collaborating with vendors and platforms to ensure effective targeting, bidding, and creative optimization.
  Implement best practices for programmatic advertising, including audience segmentation, Targeting Strategies, and Product Selection.

Data Analysis and Reporting:

• Utilize analytics tools and platforms to analyse campaign performance, providing actionable insights and recommendations for optimization and next steps.
  Generate regular insights to communicate key metrics, KPIs, and the overall impact of media campaigns on business goals.

Collaboration and Communication:

• Collaborate cross-functionally with internal teams such as creative, retail, and data to ensure alignment and integration of media strategies. Integrate external teams, such as marketing, e-commerce and branding teams for holistic brand experiences and defining common goals.
  Stay informed about industry updates, emerging trends, and evolving technologies, sharing insights with the team.

• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Using data and metrics to measure impact, determine improvements and identify opportunities for clients growth and new services
• Excellent communication and presentation skills
• Managing complex Amazon Ads (or any similar platforms) campaigns with various of targeting options for international marketplaces, any further experience in Retail Media is a plus
• Ability to work in a collaborative team with multicultural personalities
• Ability to coordinate several projects simultaneously and still maintain the focus and be able to prioritize among the upcoming tasks

• Bachelors or masters degree in business, economics, marketing, mathematics, computer science is preferred
• 2+ years of hands-on experience in planning and managing Amazon Sponsored Ads and Programmatic Ads
• Excellent knowledge of Microsoft Excel
• Excellent oral and written communication in English, any further language is a plus
• EU working permit

Alongside the opportunity to work with some of the most exciting brands around the world, well also prioritise your career development and help you grow your skills. Well empower you to make a difference, allow you to be yourself, and respect who you are.

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the worlds leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsburys, Selfridges, Shell and Tiffany & Co. Weve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, were looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our clients successes and believe that anyone can show creative bravery no matter what their role is in the team.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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