Digital Marketing & Communication Officer

As part of the replacement of a maternity then parental leave, the LIH is recruiting a Digital Marketing & Communication Officer. The selected candidate will be accountable for the management, maintenance and continuous improvement of the LIH digital presence to drive awareness and increase the visibility of the institute.

Key Accountabilities

Digital marketing & communication (M&C)

• Develop and implement digital M&C campaigns, including Web, SEO/SEM, display and social media advertising
• Contribute to the digital M&C strategy and plans
• Identify trends and insights, and optimize spend and performance based on the insights

Web management

• Maintain functionality, appearance and accuracy of the institute’s new Web platform and websites
• Identify, recommend and implement continuous improvement, responsiveness and SEO
• Collect and analyze Web metrics, identify appropriate KPIs and provide regular tracking and reporting
• Contribute to Web related projects (Newsletter dissemination, digital internal communications,…).

Community Management

• Design, build and maintain social media presence in line with the M&C strategy
• Monitor and report on the institute online reputation
• Measure and report performance of community management and assess against goals (ROI and KPIs)
• Develop influencer network to increase visibility on social media
• Promote and evangelizes community activities internally. Develops and maintains community training resources, guidelines, and policies.
• Train staff on how to participate and engage in the community.

Key Skills, Experience and Qualifications

• Bachelor’s Degree in Digital M&C
• Minimum 2 years of experience in Web, digital M&C and social media management
• Excellent command of digital marketing communication tools and applications
• Languages skills: English (Excellent oral and written command).
• Good knowledge of French, German and Luxembourgish would be an asset
• Ability to interact, communicate and present ideas.
• Adaptable and flexible individual
• Good time‐management and organisation skills

Gender Equality

The LIH is an equal opportunities employer. We are fully committed to removing any discriminatory barrier related to gender, and not only, in recruitment and career progression of our staff. The LIH is attentive to gender representation among its leadership staff and aims to eliminate obstacles to the recruitment and promotion of female leaders and their career development.

Applications including a cover letter and a full curriculum vitae should be sent before 15th June 2024 through our website www.lih.lu with the Ref: MC/DMCO0524/AA/MARCOM

• Contract type : Fixed-term contract (CDD)
• Contract duration : 18 months
• Work hours : 40h/week
• Location : rue Thomas Edison 1 A-B - 1445 LUXEMBOURG
• Start date : ASAP
• Ref : MC/DMC0524/AA/MARCOM

Applications including a letter detailing your motivation and a curriculum vitae should be sent through our website.

Please apply ONLINE formally through this web page.

Applications by email will not be considered.

All interested candidates irrespective of age, gender, race, disability, religion or ethnic background are encouraged to apply.